
Promote
Yourself Through Us
There are two ways for promoting Australian acts through the Sydney Blues Society, namely by advertising in our newsletter, and/or on our website.
If you would like to consider advertising in the Sydney Blues Society's Newsletter, "The Blues Times" the following details may help you. Be aware that the newsletter comes out monthly and is edited about 2 weeks before it is distributed, so you have to think in terms of at least 8 weeks ahead.
Advertising with the Sydney Blues Society
Newsletter Advertisements:
Size Cost (1 off) (3 Months +)
Full Page $120 $90
1/2 Page $75 $60
1/3 Page $55 $40
1/4 Page $45 $35
1/6 Page $30 $25
Member Advertisements:
30 words or less - FREE
Advertising Fliers
(inserted in Newsletter):
All based on per A5 Sheet (80 GSM)
$35 Bands/Individuals.
$75 Local Venues/Promoters.
$100 National or Touring Promotions
Logistics:
The Newsletter goes to print on or about the 24th of every month. Contact Editor by email at editor@sydneyblues.org regarding the placement and timing of all advertising material, pricing, timing and/or ideas!
Timing: Mailing of the Newsletter is normally done after the monthly Committee meeting, either on the last Monday of a month, or the first Monday of the following month.
Quantity: Contact the Editor in the week before the last Saturday (Circulation nominally 370).
Website Advertising
Contact Hugo Pfandler by email at gigs@sydneyblues.org regarding the placement and timing of Website advertising, linking sites, timing and/or ideas to promote your business !
Website Linking
We have a "Linked Pages" area that directly links to common Australian Based Blues Information sites, that provides information on Australlan and New Zealand Blues Artists, Bands' Biographies, Photos, Gig Schedules, Management, and CD Sales.
If you wish to link your Australian or New Zealand Blues Artists/Bands, then please contact the Webmasters of these information sites and arrange it through them, as this is their speciality.
Further Thoughts on Your Promotion
Raising your profile is an extremely important aspect to promotion and it cannot be left to your Manager to do it alone. They have to work very closely with you and you with them. It is a team business of identifying exactly who is the target audience and why they are the target audience. This then leads onto exactly which buttons that they need to be pushed so they will appreciate you/your talent/your music.
Only then when you and your Manager/Promoter have identified these buttons, will you then be able to recognise the buttons that turn them off (and these buttons are even more important - as if they are EVER turned off, they are VERY hard to turn on again)! On the Linked Pages - Information Sites - GM Arts, has a very good 10 point system that is well worth reading and seriously working on.
Having got this far, it is then vital to realise how much these same people (your target audience) can afford to spend as as fair thing, and what venue they would attend. This then tells you if your 'formula' is correct or not, as if you come up with an appreciative crowd that can't or won't at least cover the evening's total expenses twice - then the formula needs to be seriously reconsidered - unless you like working/playing for nothing!
Including CDs in the promotional formula is an essential these days and it is vital that you choose a very good (highly recommended and experienced) sound mixer. Your first impression lasts longest. Your CD must be the best that you can present - for it is that on which you will be initially judged - unless if you do something else to demote yourself (like be late, be poorly dressed, swear inappropriately, be intoxicated, lose the train of the conversation etc.) This is where Managers should aspire
Simply sending a CD to a DJ or a venue is not nearly enough, as you probably don't know them like a brother or sister, and most get several CDs per week to consider. Not only does your CD have to stand out visually, but there needs to be multiple copies there, and a bio about yourself/the band, and something about where you have been and are going to be playing, and something about the recording(s) so that the DJ can virtually read it out on air - they simply can't make a story from nothing - and they won't. So it is up to you (and your Management) to present them with a professionally assembled promotional pack. Remember it takes at least nine (9) positive consecutive meetings before before any meaningful relations are established.
If promoting yourself in the Blues is not your scene then sit back and enjoy playing and listening to the Blues!